Merchants Square

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Discover Merchants Square

Merchants Square - A brand-new destination development for St Helier. Enjoy and experience the convenience of living a short stroll from your favourite places to eat, shop, work out and relax. Our collection of one and two-bedroom apartments are set around a peaceful Podium garden, offering you sanctuary from the hustle and bustle when you need it, just moments away from all that the town centre has to offer. Livingroom is proud to present: Amarone - The largest block within Merchants Square comprising 63 apartments. The block is now complete and available for immediate occupation post the buying process. Soave - Comprising 45 apartments. The block is now complete and available for immediate occupation post the buying process. Rioja - Comprising 14 apartments with options to rent or purchase the entire self-contained building. To request further information on availability or to answer any questions you may have, please call the dedicated sales team at Livingroom on +44 1534 717100 who will be happy to help you.

THE DEVELOPMENT

Fine wine has been part of Le Masurier’s story for nearly 200 years. This history has been pivotal to the conception of Merchants Square, so the unique name, design, and colour scheme for each of the five areas of the development celebrate Le Masurier’s long relationship with and love of red, white, and port wines.

3 FOR 3, MAKING YOUR MOVE MORE REWARDING...

The group is proud to unveil 3 for 3, a range of new incentives designed to support and energise the local property market.

These exclusive offers aim to help buyers take their next step with confidence—whether you’re a first-time buyer, an investor, or looking to upgrade your lifestyle.

Le Masurier is making it easier to own a piece of Jersey—and 3% has never looked so good.

The 3% Buy-to-Let Surcharge Solution...

Looking to purchase a property to let but held back by the 3% buy-to-let surcharge? We have a solution to turn back the clock. Since 1st January 2023, a 3% stamp duty^ surcharge has applied to property purchases that are not for a main residence. Le Masurier has listened to the market and will now offer to cover this 3% surcharge for Jersey residents looking to invest in buy-to-let property*. This offer is available exclusively to Jersey residents and aims to help generate much-needed rental stock for the local market, where demand for quality properties—such as those at Merchants Square—remains high. We’re also reaffirming our belief in ‘bricks and mortar’ as a long-term investment, much like a fine wine—kept for the benefit of future generations.

Example: If an apartment is priced at £400,000, the stamp duty would be approximately £6,090 for a main residence. If purchased as a buy-to-let investment, there would be an additional 3% (£12,000) due at the time of purchase. This brings the total stamp duty to around £18,090. With Le Masurier’s 3% Buy-to-Let Surcharge Solution, the £12,000 surcharge is covered—bringing the investor’s payable stamp duty back down to circa £6,090.

*Conditions apply – please speak to the sales team at Livingroom for further information. ^ Land transaction tax is the stamp duty equivalent for share transfer properties (Merchants Square)

The 3% Deposit Match...

Are you saving for your first home and could benefit from a 3% boost to your deposit? We have a solution to accelerate your property journey. When you put down a deposit, Le Masurier will match it—up to 3% of the purchase price*. This gives you a larger deposit, potentially reducing borrowing requirements and making it easier to secure your dream home.

Example: If an apartment is priced at £400,000, a 3% contribution by Le Masurier equates to £12,000—effectively reducing the buyer’s required deposit by that amount. The matched amount is subject to affordability checks by an independent financial adviser.

*Conditions apply – please speak to the sales team at Livingroom for further information.

The 3% Rightsizing Solution...

Le Masurier will offer a 3% gift to those looking to downsize from a family home and make Merchants Square their main residence*. To help stimulate the local economy and release much-needed family housing in the Jersey property market, Le Masurier and Livingroom have created the Rightsizing Solution—to make your move as smooth as possible. We understand that your housing needs change over time, and we’re committed to supporting you in moving to a more manageable home that better fits your lifestyle. Working together with Livingroom, our team can visit your current home to provide a free, no-obligation market appraisal. Once you have a projected sale price, we’ll discuss the available options with you. If you decide to proceed, we’ll ensure a seamless transition between sale and purchase.

*Conditions apply – please speak to the sales team at Livingroom for further information.

THE AMARONE SHOW APARTMENTS

Le Masurier and Livingroom are excited to announce the opening of two beautiful new show apartments. Expertly designed by the talented team at TLC, the two newly unveiled show apartments provide an exciting preview of the lifestyle that future residents can expect with a one and two-bedroom apartment dressed to demonstrate the thoughtfully designed layouts that not only maximise space and functionality but provide an aspirational and stylish aesthetic.

To arrange a viewing please call the team at Livingroom on +44 1534 717100.

WELCOME TO YOUR NEW NEIGHBOURHOOD

Merchants Square has transformed Bath Street in St. Helier. Catching the sun from dawn to dusk, it's not surprising that this upcoming new neighbourhood has become a highly sought-after location as it has everything that St. Helier offers - right on your doorstep.

Merchants Square enjoys a sense of community on every corner. Croissants, coffee and culture on your doorstep. A place to kick back at the end of the day, to retreat from the world, to reconnect with loved ones - it’s more than bricks and mortar. This is a space to shape, a space to thrive and a space to start anew. This is an exciting new neighbourhood.

ABOUT LE MASURIER

Developer Le Masurier has been part of Jersey’s story since 1835 and remains wholly family owned. Founded in 1835 by Clement Le Masurier, he was subsequently joined by his son and later by Fred Clarke, whose family still owns the business today.

Originally, they traded as a wine and spirits merchant, later opening a chain of wine lodges in prominent positions in St Helier, whilst also owning a property on Bath Street.

In recent years, Le Masurier has diversified the business. Today they are a renowned and respected property investor and developer in Jersey, the UK and Europe, as well as Jersey’s second-oldest surviving company. The Le Masurier team value long-term relationships - combining their collaborative and innovative approach to design, construction and customer service; creating new buildings and new communities.

“Fine wine has been part of our story at Le Masurier for nearly 200 years. It is important to us that Merchants Square reflects our history, so we have carefully chosen a unique name, design, and colour scheme for each of the five areas of the development that celebrate our love of red, white, and port wines. From the concept stage of this development, our designers were tasked with creating something special; you will not be disappointed,” said Ian Slack, CEO.

Proudly developed by Le Masurier and sold by Livingroom, the Channel Island Estate Agent.